● Product Designer at Stampede Design 🇲🇾
From messy to impact
Product Design
UX/UI Design
Visual Identity
Amirul Zaidun
Built 70% market share in fuel retail POS. Helped scale EV charging from 300 → 1000+ sites.
Over 8 years building products for frontline workers, merchants, and drivers. I lead through research-backed insights and systems thinking.
Open for projects, speaking, or a really good cup of coffee.
Thoughts
Articles
Building the eye: A guide to designer self-critique
The worst thing I used to do after finishing a design was to just immediately submit it
Stampede Website • 5 minute read
How engagement analysis unlocks digital growth
Watching products succeed and stumble, I’ve learned something: numbers don’t explain why people leave, why they don’t convert, or why certain features just sit there, unused
Stampede Website • 4 minute read
Designing experiences for experience frontliners
Great experiences look effortless. But underneath, they depend on how smoothly the frontline operates. Learned this at a retail role, where I used POS systems daily
LinkedIn • 2 minute read
Craft work
Case studies
SMOVE
Point of sale System
From user research to UI design
RONPOS
Brand Identity
0 to 1 brand build, 70% MY market capture
Slurp!
Visual Identity
Brand system and principles for scale
Community
Speaking and Facilitation
Over the years, I’ve had the opportunity to speak at design events and share lessons from my journey in product design.
Giving back to the community matters to me. A lot of what shaped me came from generous people sharing their experiences openly, and I try to do the same whenever I can.
Design with AI
Product Design
Design Thinking
Mentorship
Leadership and Coaching
I mentor designers, working with them through real career inflection points and challenges.
Mentoring is where I test whether I can transfer judgment, not just apply it. It sharpens the same skills that scale a design team: framing ambiguity clearly, coaching for confidence under scrutiny, and translating craft into language stakeholders act on.
Design with AI
Product Design
Design Thinking
Amirul’s session was both inspirational and a real eye-opener. His deep subject knowledge and clear communication helped me break through current career challenges.
He provided practical advice and innovative ideas to elevate my design research journey.
If you want actionable guidance on how to upskill and fast-track your path to a senior level, I highly recommend booking a session with him
Mentee, Associate UI/UX Designer
Amirul is an excellent mentor who listens carefully and offers clear, practical guidance.
Our sessions helped me understand how to start the research without formal participant recruitment, use landscape analysis to uncover deeper problems, structure my thinking during whiteboard exercises, and communicate the value of design to stakeholders who believe AI can solve everything.
I left with more confidence, clarity and direction towards Product Design.
Mentee, Associate UI/UX Designer
From app interface to on-site experience, designed as one system
I help teams turn ambiguity into structured, scalable product experiences across digital and physical touchpoints.
- Bring clarity to ambiguous product challenges
- Balance business outcomes with real user needs
- Establish systems and principles for scale
- Drive momentum toward meaningful impact
